Roxanne Swatogor, Sales Representative | roxanne@homeswithrox.com | 416.509.7499
Selling your home starts here
Selling a home for top dollar requires the right marketing strategy and area expertise to draw an emotional response from potential buyers. Through pricing, staging, agent accessibility, listing visibility–both on and offline–and a little help from the art of storytelling, we’ll get your home from listed to sold in no time.
Ready, set, sell!
These steps break down the home selling process and will help prepare you for the big day:
Get ready!
Now that you’re about to list your home, it’s time to make those simple repairs and updates required to boost home value. This might include a fresh coat of paint, oiling those squeaky doors, decluttering the living spaces, and a doing thorough cleaning so it shows well to any buyer.
Set the price
Together, we’ll review comparable listings in your area–both sold and for sale–and arrive at a number you feel comfortable with. We’ll also discuss a selling strategy that would work best for you.
Photography
Professional photography is crucial to marketing a property online. That’s why I include high-quality photos, virtual tours and video components to every listing. Great photos and marketing material won’t just transform a listing, but spark the interest of many buyers. This one’s a no-brainer!
Schedule showings
Often the hardest part of the process, your home will need to remain in tip-top shape so it presents well every day just in case a potential buyer shows up for an expected showing! I’ll also mix in some planned open houses to increase momentum and get the word out.
Review offers
This is where having a trustworthy real estate partner comes in handy. I will negotiate on your behalf, review all offers with you, and make sure you only move forward with an offer you’re proud of.
Cha-ching!
Congratulations–your home is officially off the market! It’s time to schedule the closing, hand over the keys and collect the cheque.
Sellers: Start here
Preparing to sell your home can be a daunting process without the right real estate agent. Checking out these frequently asked questions is a fantastic place to start.
How much does it cost to sell a house?
When budgeting for selling your home, you’ll need to consider the costs of staging and prepping, real estate commission, legal fees and in some cases, a mortgage penalty. I’m happy to walk you through these costs so you are prepared for the process.
What’s the difference between a buyer and seller market?
A seller’s market happens when there’s a shortage in housing. With such high demand for properties, home values spike, making it a very profitable time to sell your home. A buyer’s market occurs when there are more homes for sale than there are buyers. This oversaturation in the market means home values tend to decrease.
What can I expect with open houses?
With it being such an effective way of gaining exposure, there are strict policies in place to keep your home safe during an open house. Typically, the seller is not home during this time to allow potential buyers to feel comfortable looking around and providing helpful feedback. It’s also important to note that your home will never be left alone or unlocked at any given time.
What's my home worth?
I’ll be in touch with comparable market stats in your area.