5 Reasons You Should Stage Your Home to Sell

In the process of selling your home, there’s one thing you might wonder: Does home staging work, and can it work for your sale? The truth is that staging your home, when you work with a true professional, is about far more than cleaning up and making things presentable.

Staging involves strategically transforming your home to suit potential buyers. It helps give that “at home” feeling to just about anyone that walks through the door while generating more attention, interest, and – ideally – a higher sale price. It’s the aspirational key to help buyers visualize how they will live in your home.

Here are the 5 key reasons why staging your home works, and how it can work to your advantage when it’s time to sell…

1. It gives buyers a blank canvas

At its most basic, staging your home makes it more presentable. While it certainly seeks to do more, doing things like painting in a neutral colour, taking down personal items, and generally de-cluttering is a great start. This “blank canvas” in effect forms the foundation of everything home staging does because potential buyers will see your home for its potential – and not its history.

2. It transforms your home

Home staging, at its heart, can transform a home into any given buyer’s dream property. No matter the market, your home needs to stand out, and focusing on key elements of design – think pieces of furniture, layouts, and small accents that “feel like home” – can make spaces feel more functional and ready-to-buy. When you execute with creative vision, you can truly highlight the endless amount of possibilities of your home.

3. It highlights your home’s value

When people tour just about any home, they are there because they want to envision it as their own. Staging helps create that opportunity while showcasing a home as being looked after and cared for by the previous owners. Think about the small renovations you can accomplish, like replacing window treatments or light fixtures. It helps people focus less on potential issues, and more on your home’s key selling points.

4. It leads to a quicker sale

According to the Real Estate Staging Association, staged homes spend less time on the market (23 days, as opposed to 184) (2016). This means that staged homes are less likely to encounter price reductions, and encourage more competition amongst potential buyers. Not only does your home look better, but it’s put in a better position to sell – and fast.

5. It appeals to buyers of all kinds.

When you use high-end, stylish pieces, as well as a selective design that highlights the best aspects of a home, staging can turn your listing into the dream home for a wide range of buyers. It’s this magic that makes a staged home incredibly personal to a buyer, without feeling too personal and like someone else’s space. Ultimately, staging crafts a signature experience that is unforgettable (without being overbearing).

Staging is not about what someone has done with their home to make it unique, but what a potential buyer can do to envision it as their own. When you work with a professional agent, you get all that vision to shine a light on your home.